Recipients of the Medal of Honor ride on a parade float provided by TriWest Healthcare Alliance, one of the parade's generous sponsors.

Huge general public turnout: In 2009, 300,000 people lined Constitution Avenue and the National Mall to honor our heroes who have worn the uniform. We expect the attendance number to increase for 2010.

Television: The parade has been broadcast live in Washington, DC and on the Pentagon Channel to our 2.6 million service members stationed around the world and an audience of nearly 16 millions homes in the United States. Television coverage for 2010 will be announced soon.

Full Spectrum Media Exposure: In 2009, the Parade received coverage from more than 400 unique media outlets.

More Media Exposure: Parade participants came from round the country, and so dozens of local and regional papers led with above the fold photos and parade coverage; additional exposure was generated online; local and national radio promotion via www.radioamerica.org, our radio partner, was vibrant; and local area television coverage and interviews with key participants was thorough.

VIP Treatment: A VIP Pre-parade lunch for corporate sponsors, elected officials, dignitaries, celebrities, military personnel, and honored guests will be served near the Reviewing Stand, which presents an excellent window for photo opportunities with key VIP’s.

Your Promotional Benefits: By sponsoring a parade float, parade banners, an ad in the parade program or parade balloons, organizations could receive unique and favorable media attention in Washington, DC, and throughout the nation.

Turn-Key Operation: From float design to construction, public relations, advertisement and promotion, and all your logistical needs, our team is fully capable of helping you and your organization achieve your unique objectives as a Parade Sponsor.