“You are to be commended for organizing this magnificent annual event in the nation’s capital to honor those who died in service of their country.”-Secretary of State Colin Powell
In a letter of support to James Roberts,President, American Veterans Center





Huge general public turnout: In 2007, 250,000 people lined Constitution Avenue and the National Mall to honor our heroes who have worn the uniform. We expect the attendance number to increase for 2007.

Full Spectrum Media Exposure: The Parade received over 250+ unique media impressions. The parade received full coverage in a range of media outlets, such as: the NBC Nightly News, CNN, New York Times, The Examiner, Nickelodeon Jr. the Magazine, Washington Post, Washington Times.

More Media Exposure: Parade participants came from round the country, and so dozens of local and regional papers led with above the fold photos and parade coverage; additional exposure was generated online; local and national radio promotion via www.radioamerica.org, our radio partner, was vibrant; and local area television coverage and interviews with key participants was thorough.

Great sponsors help to make our nations parade a success.

VIP Treatment: A VIP Pre-parade lunch for corporate sponsors, elected officials, dignitaries, celebrities, military personnel, and honored guests will be served near the Reviewing Stand, which presents an excellent window for photo opportunities with key VIP’s.

Promotional Benefits to you: By sponsoring a parade float, parade banners, an ad in the parade program or parade balloons, organizations could receive unique and favorable media attention in Washington, DC, and throughout the nation.

Turn-Key Operation: From Float design to construction, public relations, advertisement and promotion, and all your logistical needs, our team is fully capable of helping you and your organization achieve your unique objectives as a Parade Sponsor.


Recipients of the Medal of Honor ride on a
parade float provided by TriWest Healthcare Alliance, one of the parade's
generous sponsors.

 

“We owe a great debt to our veterans because the foundation of our freedom is rooted in their sacrifice. The limitless opportunities we enjoy today are a gift we can never repay…It is with great honor that we extend our support and best wishes for a successful parade.”
-U.S. Senators George Allen and John Warner
In a letter of support to James Roberts, President, American Veterans Center

 

Corporate Sponsor Benefits include:

  1. Premier sponsor banner carried in parade and along parade route*
  2. Option to Ride (limit 2) in parade— choice of automobile convertibles or classic auto convertibles*
  3. Full-page color advertisement on inside or back cover of parade program*
  4. Sponsor logo on all print advertising and merchandise— premier positioning*
  5. Sponsor logo on parade website— premier positioning, includes link to sponsor website*
  6. Mention in pre-and post parade promotional releases— press, online and radio*
  7. Remarks made at VIP Breakfast*
  8. Opportunity to place branded item in gift bag for VIP breakfast and reviewing stand guests*
  9. Numerous photo opportunities with honorary marshals, parade leadership, and other VIPs
  10. Attend pre-parade VIP breakfast, joined by Grand and Honorary Marshals, Military VIP’s, celebrities, elected and appointed officials, and foreign dignitaries
  11. Watch the parade with your guests seated on VIP reviewing stand.

Or Sponsor-a-veterans float*

Parade Float Options

Many veterans and military groups are grass roots, non-profit organizations that depend on the generosity of sponsor support to have a float in the parade.

To encourage participation, we have developed the Sponsor-A-Veterans-Group Float, which allows for more veterans groups to participate.

Float options are the following:

  • Recognized as sponsor of veterans float
  • Half-page color advertisement in parade program
  • Attend pre-parade VIP breakfast, joined by Grand and Honorary Marshals, Military VIP’s, celebrities, elected and appointed officials, and foreign dignitaries
  • Watch the parade with your guests seated on VIP reviewing stand* Depending upon sponsorship level. While availability and opportunity lasts.
    Selection of the veterans group on first come, first serve basis.



2008 Gold Sponsors:

Tri West
US Army
The Nation of Kuwait
The Nation of Kuwait
U-Haul
The Perot Foundation
Commerce Bank
 

2008 Silver Sponsors:

Fund Raising Strategies
Dodge Jones Foundation
argon ST
Phillips Foundation
CACI
 
2008 Bronze Sponsors:
 
Ratheon
United Technologies
Solgiers' Angels
Washington Times
 

2008 Parade Supporters:

WMAL
Bishop & Heintz
Easterns Automotive
Shirley & Banister Public Affairs
Douglas Development
The Fund for American Studies
American Postal Workers Union
Marriott
AMVETS
Homeland Band
Providence Forum
Discovery of Flight
Mountain Reserves

 

All sponsorship inquiries contact:

James Michels
Director of Development
The National Memorial Day Parade
C/o The American Veterans Center

1100 N. Glebe Rd. Suite 910
Arlington, VA 22201


P: (703) 302-1012 EXT. 214
F:
(571) 480-4141
Email:
jmichels@americanveteranscenter.org




All Images and Text Copyright 2007 The American Veterans Center