Recipients of the Medal of Honor ride on a parade float provided by TriWest Healthcare Alliance, one of the parade's generous sponsors.

Huge general public turnout: In 2009, 300,000 people lined Constitution Avenue and the National Mall to honor our heroes who have worn the uniform. We expect the attendance number to increase for 2010.

Television: The parade has been broadcast live on News Channel 8 (Washington, D.C., VA, MD) and the Pentagon Channel to a worldwide audience of nearly 16 millions homes. Television coverage for 2010 will be announced soon.

Full Spectrum Media Exposure: The Parade received over 400+ unique media impressions. The parade received full coverage in a range of media outlets, such as: the NBC Nightly News, CNN, New York Times, The Examiner, Nickelodeon Jr. the Magazine, Washington Post, Washington Times.

More Media Exposure: Parade participants came from round the country, and so dozens of local and regional papers led with above the fold photos and parade coverage; additional exposure was generated online; local and national radio promotion via www.radioamerica.org, our radio partner, was vibrant; and local area television coverage and interviews with key participants was thorough.

VIP Treatment: A VIP Pre-parade lunch for corporate sponsors, elected officials, dignitaries, celebrities, military personnel, and honored guests will be served near the Reviewing Stand, which presents an excellent window for photo opportunities with key VIP’s.

Your Promotional Benefits: By sponsoring a parade float, parade banners, an ad in the parade program or parade balloons, organizations could receive unique and favorable media attention in Washington, DC, and throughout the nation.

Turn-Key Operation: From float design to construction, public relations, advertisement and promotion, and all your logistical needs, our team is fully capable of helping you and your organization achieve your unique objectives as a Parade Sponsor.